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Adidas is the second-biggest sportswear brand worldwide, only behind Nike. It began as a factory established in 1924 by brothers Adolf and Rudolf Dassler when it was a smaller enterprise. : r/adidas
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports (Paperback) - Walmart.com
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Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard
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Puma And Adidas Were Born Out of Betrayal By Two Nazi Brothers | by Sean Kernan | Mind Cafe | Medium
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