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Taking a closer look at LeBron James' shoe deal with Nike
Lebron James' Record-Breaking Deal With Nike Is a Game-Changer
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Here's How LeBron James Became the NBA's First Billionaire
Nike Makes History By Signing 'lifetime' Sponsorship Deal With LeBron James | The Drum
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online
NBA: Story behind LeBron's Nike ad for debut shoe - ESPN
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
LeBron James signs a lifetime deal with Nike - Los Angeles Times
The Full History of LeBron James' Nike Deal
LeBron James' Partnership With Nike Turns 20 Years Old Today - Sports Illustrated FanNation Kicks News, Analysis and More
LeBron James signs lifetime deal with Nike - SportsPro
The History of LeBron James Basketball Shoes | Finish Line
Does LeBron's Nike Deal Make Him The Next 'Air Jordan?' | Only A Game
LeBron James Business Partner: Nike Deal Over $1 Billion
History of LeBron James Signature Nike Sneakers – Sports Fashion
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James — Andscape
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James — Andscape
Kevin Durant joins Michael Jordan, LeBron James with Nike lifetime deal
LeBron James Signs Historic Lifetime Deal With Nike – Good Black News
Durant signs lifetime deal with Nike, joining Jordan, LeBron | AP News
LeBron's Lifetime Deal Is the Biggest in Nike History | Complex
Nike lifetime deal brings LeBron into MJ territory